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PADI Instructor News

20 January 2009

PADI Retailers: Receive Up to $500 in Advertising Money


PADI retailers are eligible for up to $500 in co-op advertising money - but it's first come first serve, so don't delay!

Here's how it works:
  • Same qualifications as DEMA's Be A Diver Co-Op.
  • Order the Be A Diver TV commercial from DEMA (free)
  • Utilize DEMA's guide to local cable media buys (start on page 9)
  • Buy air time or co-op with other local retailers
  • PADI will reimburse 25% of your media buy up to $500.
Funds are limited and we already have submissions. This is not something you can afford to wait on.

Pasted below is DEMA's Be A Diver commercial. The last 7 seconds can be customized with store contact information (most cable companies will do this for you at no charge).



For more information, please contact Jeff Nadler at extension 2260 or email Jeff.Nadler@padi.com The main PADI number is: 800 729 7234 or +1 949 858 7234.

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