15 minute marketing idea #3 - eLearning welcome email

15 Minute Marketing Idea #3
PADI eLearning welcome email

It's common knowledge in the dive industry that word-of-mouth is our most powerful marketing tool. Start building a relationship with your eLearners from day one by drafting a welcome email.

The next time you receive an email from webmaster@padi.com alerting you to a new eLearner, send your new customer a welcome email. Everyone appreciates a friendly greeting saying "thanks for doing business with us."

Here's a sample PADI eLearning welcome email to get you started.

You could also create a "congratulations" email that will be automatically sent by our eLearning system. Some key points to mention:

• Invite student to visit the store / we look forward to seeing you soon.
• Request a testimonial for use on your website
• Offer an incentive for the student to refer a friend to diving
• Add a link or promotion for Advanced Open Water (now offered online).
  
  (right click and "save as" to grab these images)
  
  
  
  

Once you've composed your email, log on to elearning.padi.com

• Click on: User maintenance
• Click on: Student course completion email
• Then choose which course (Open Water or AOW)

Your message will automatically be sent out whenever a student completes eLearning.

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This is the third article in a series. Read the previous 15 Minute Marketing Idea: Recruit A Summer Intern.

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