All About EVE

Free EVE Webinar next Tuesday 4 August
2:00 - 3:00 PM

Next Tuesday (August 4th), PADI is offering a free EVE webinar from 2-3pm (PDT) for PADI IRRA Members and staff.

EVE is both a versatile point of purchase system and a powerful e-marketing tool . By integrating customer purchase information, contact information, and PADI certification date, you can create targeted emails to your customer base.

The webinar will cover:

• How to load EVE onto your computer
• Requesting your student database from PADI
• Navigating customer data (rental profile, purchase history, etc)
• and how to send a targeted email in 5 minutes or less

Here's what I mean by "targeted email"....

Let's say ABC Manufacturer sponsors a $100 rebate on an underwater camera and strobe package. You wouldn't want to email everyone in your database because you'll pester customers who've already purchased a camera from you. EVE allows you to generate a targeted list of customers who are most likely buy a camera. With EVE, you can pull the email addresses of customers who've:

• rented a camera (but never purchased one)
  
• taken an underwater photo course
  
• gone on a dive trip
• and/or are members of your dive club

With EVE, you can send a targeted email in a matter of minutes - and we'll review how to do this during next Tuesday's webinar. You can also generate automatic emails such as Happy Birthday greetings.

There's one other thing I just learned about EVE - you can batch upload PIC online.

Let's say you just finished an Advanced class. In EVE, you simply select the students who've completed AOW and upload to PADI. There's no need to type in each student's information or attach photos one at time. If the customer already has a photo on file, EVE will send it automatically.

Pasted below is the webinar registration info. It's a free program. All attendees will receive an invitation to try EVE risk-free for three months plus a download of their complete PADI student data.

EVE Webinar (PADI IRRA Members and Staff only)
Tuesday, August 4, 2009
2:00 PM - 3:00 PM PDT

Reserve your space by clicking the link below.
https://www1.gotomeeting.com/register/363831824

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista

Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer